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JULY 5, 2023

How is AI data analysis used in marketing? AI data analysis can be a powerful tool for marketers to gain a better understanding of consumer behavior and preferences. Poor ethics AI analytics are wicked smaht (said in my best Good Will Hunting accent), but they operate on predefined algorithms and training data.

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

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MARCH 13, 2024

The tool is optimized for high throughput, supporting many experiment types, goals, and multi-variate testing. Brands use it to build and iterate on user experiences across their digital channels—all in a mobile-first approach. And yes, this means you can run A/B tests and multivariate tests with it. G2 rating: 4.6/5

Budget Programs 52

Budget Programs A/B testing Enterprise Management Tools 52

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APRIL 12, 2022

You can take the concept of A/B testing and apply it to every channel you use and interaction you have with your audience. In B2B, deals are multi-threaded, have multiple decision-makers making the sales cycles span months if not quarters. A/B Testing vs. Multivariate Testing. A/B Testing vs. Split Testing. Sylvia Kang, Mira. #2.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

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APRIL 12, 2022

You can take the concept of A/B testing and apply it to every channel you use and interaction you have with your audience. In B2B, deals are multi-threaded, have multiple decision-makers making the sales cycles span months if not quarters. A/B Testing vs. Multivariate Testing. A/B Testing vs. Split Testing. Sylvia Kang, Mira. #2.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52