What's it take to generate leads that fuel your forecast?
ViewPoint
FEBRUARY 23, 2018
What is a lead? While all of these scenarios have potential, none could be called a lead. Which means those “leads” land in a black hole, and the money spent to generate them is wasted. Leads aren’t leads unless: They’re qualified. That’s not where their skills lay, it’s not what they’re getting paid for.
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