What's it take to generate leads that fuel your forecast?
ViewPoint
FEBRUARY 23, 2018
Do they have a driving need for the solution you offer? So the first question is answered: A “real” lead is qualified and nurtured by Marketing—and ready for Sales to take over and turn into revenue. When a real person talks to a real person, and does it well, relationships and trust follow. Since 1997, we’ve had 3.6
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