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Tech Talk with Talon.One: Managing your promotion stack with ease and efficiency

ClickZ

Marketing and development discord can cause bottlenecks with time to market. He highlights how Talon.One is helping leading brands such as Ticketmaster, ZipCar, and Burger King to run flexible promotion marketing campaigns that perform without wasting development time and marketing money. The Talon.One Solution.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation. Business Goal.

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Should You Test That? When to Engage in SEO Split Tests

Moz

Jenny Halasz , President at JLH Marketing , talks about using SEO split-tests to prove out concepts or ideas that haven’t gotten buy-in: "What I have found many times is that suggesting to a client they try something on a smaller subset of pages or categories as a ‘proof of concept’ is extremely effective.

SEO 64
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Should You Test That? When to Engage in SEO Split Tests

Moz

Jenny Halasz , President at JLH Marketing , talks about using SEO split-tests to prove out concepts or ideas that haven’t gotten buy-in: "What I have found many times is that suggesting to a client they try something on a smaller subset of pages or categories as a ‘proof of concept’ is extremely effective.

SEO 64