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ViewPoint
FEBRUARY 23, 2018
Which means those “leads” land in a black hole, and the money spent to generate them is wasted. Leads aren’t leads unless: They’re qualified. Do they have a driving need for the solution you offer? PinPoint™ Platform , our automated solution that helps manage lead generation, qualification and nurturing.
Adobe Experience Cloud Blog
MAY 23, 2012
To start the afternoon keynotes we have Lori Wizdo from Forrester presenting on “The Lead to Revenue Management Zeitgeist”. This presentation is guaranteed to have a ton of stats. Now is an incredible moment for B2B marketing. So what does that have to do with Lead to Revenue Management (L2RM) and what is it anyways?
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