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The Lead Agency
APRIL 14, 2024
But you, my B2B friend, are already practising the buyer behaviour of all of us in B2B. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. Fingers crossed that will make you buy from us.”
Convince & Convert
SEPTEMBER 21, 2010
You have to create content, be part of many communities, and proceed incrementally. But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. Probably not yet, but other than search and email (and maybe banners) where CAN you do that?
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Convince & Convert
JUNE 22, 2010
New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. How can you instruct your team to implement and operate something that has so much potential to immediately win (or lose) customer hearts and minds, if you’ve never used it yourself?
Convince & Convert
SEPTEMBER 21, 2010
But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. What questions are you trying to answer? How much volume do you expect to get?
Online Marketing Institute
DECEMBER 23, 2010
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Convince & Convert
SEPTEMBER 21, 2010
I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there and what’s worthwhile. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use.
Heinz Marketing
FEBRUARY 8, 2021
If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. If this is a marketing exercise, you’re neutering its impact from the beginning.
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