article thumbnail

The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark Consulting

Inbound Marketing: Get Found Using Google, Social Media, and Blogs. eMarketing Strategies for the Complex Sale. The practical guide to developing marketing content that people care about, and how to implement that content via social media and demand generation. Social Media. Content Marketing.

article thumbnail

B2B Lead Management Market Heats Up

Online Marketing Institute

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. Report: Companies Should Organize For Social Media in a "Hub and Spoke" model European Social Media Marketing? and provides a closed loop system for measurement.