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The Ultimate Guide of Digital Marketing Statistics Every Marketer Should Know

Porch Group Media

It has a median ROI of 122 percent, more than four times higher than any other digital marketing format. eMarketer). Benchmark Email) Marketers should experiment with adding more types of triggered emails to their marketing mix. Facebook is the second favorite platform for consuming videos after YouTube.

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The Complete Guide to Online Video Advertising

Outbrain

Experienced marketers know they must stay on top of new developments to understand what audiences want and need. YouTube was one of the first platforms to offer six-second ads. One reason marketers are eager to give video ads a try is they can choose from many different variations. YouTube relies on in-stream ads , for example.