Sword and the Script | B2B

JULY 18, 2023

” Read more on eMarketer 5. One in five open your marketing email; 3 in 10 click through. The average open rate in email marketing ~20%. The average click rate is ~3%. Focus on the long tail in B2B content to meet needs. Read more on Media Post 6. B2B content consumption signals buying intent.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Webbiquity

JANUARY 17, 2011

by eMarketer. Email open rates continue to decline from 14% in the second half of 2007 to just 11.2% Regardless of age group, personal recommendations from company or industry colleagues are rated the most influential information source, while retail websites are least relied upon. Yes—sort of. in the latter half of 2010.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Single Grain

DECEMBER 6, 2019

It’s changing the face of digital advertising so swiftly that, according to eMarketer, 86.2% Use video thumbnails in your email marketing campaigns and the word “video” in subject lines to increase open rates by 19%. Dive Deeper: Why You Should Use Long-Tail Keywords in Your SEO Campaign. A high Google ranking.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145