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12 Essential LinkedIn Groups for B2B Marketers

KoMarketing Associates

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. B2B marketers can engage in compelling discussions in this group by asking questions about some of the “hot button” issues in inbound marketing and receiving feedback from others.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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ClickInsights: How to make marketing messages memorable?

Ambal's Amusings

Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Ardath Albee's book eMarketing Strategies for the Complex Sale. Laura Patterson's book Marketing Metrics in Action. The High-Tech Direct Marketing Handbook (Ebook). Marketing Edge podcast. Blog Phoenix Rising Twitter RebelBrown.

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010 Today, in most B2B companies, the marketing departments engage in Lead nurturing programs. Lead nurturing in fact becomes an integral part of the Lead Management process for those companies which use Marketing Automation solutions.