B2B Lead Generation Blog: Podcast: Marketing and Sales for Big Complex Selling (pt 3)
markempa
SEPTEMBER 30, 2006
What we try to spend time on in this call is "space" shared between marketing and sales. Brian leads the call with the stat - "80% of leads sent from marketing to the sales organization are lost, ignored, or discarded." We again have Jill Konrath and Brian Carroll talking about the topic.
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