Marketing Insider Group

JANUARY 24, 2013

Gartner_Inc – Gartner – The leading global provider of independent and objective technology related to research and advice. Ardath421 – Ardath Albee – B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale. Vienna, VA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Ambal's Amusings

OCTOBER 15, 2009

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Without the qualitative element, a campaign such as paid search (SEM) may appear to be performing well, when in fact a high proportion of the leads may fall completely outside the company’s target profile. Ardath Albee's Tip.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

SnapApp

DECEMBER 4, 2017

The top three paid advertising methods used by B2B marketers are SEM (66%); print or other offline promotion (57%), and traditional online banner ads (55%) - Content Marketing Institute/MarketingProfs. . . Gartner. . . Two thirds of marketers use PPC ads to get eyes on their landing pages and blogs. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122