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B2B Social Media Strategy and Executive Buy-in

Marketing Insider Group

JUNE 11, 2010

I link to some of the latest research from firms like emarketer, Forrester, Morgan Stanley and the Altimeter Group and cite popular social media experts like Charlene Li, Shannon Paul, Jay Baer and Jason Falls. I explain the 5 steps required to gaining executive buy-in.

Social Media 100
Social Media Buy Media Marketing & Strategy 100
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Best of 2008 (So Far) - Social Media Optimization, Part 1

WebMarketCentral

SEPTEMBER 4, 2008

How 30 minutes a day can result in 250 inbound links by Search Engine Marketing Exposed Anthony Kirlew , a.k.a. How Can Marketers Harness The Social Web? OldSchool, shows how to dramatically grow the number of high-quality backlinks to your website by using social bookmarking sites and blogs.

Social Media 20
Social Media Optimization Linkbait Media 20
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