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Can you do top-of-funnel marketing automation without CRM?

Biznology

But they’re years behind in terms of pre-customer, top-of-the-funnel campaigning. – Automatically message prospects in the pipeline, especially by email. – Conduct drip email, SMS or Facebook ad campaigns based on segments. – No support for email campaigning. Email marketing hub.

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Net-Results Simplifies Demand Generation for Small Business

Customer Experience Matrix

Email campaigns are targeted at segments; Web visitors are classified into segments; behavior alerts are triggered by segments; lead scores are assigned to segments; leads are sent to the sales system based on segments; reports are run against segments. Campaigns can have multiple actions, each with its own entry conditions.

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PPC and Marketing Automation, Webinar Transcription

Lead Liaison

But if they are searching for a non-branded term, just a generic keyword that then brings at prospect to your brand for the first time. These are very important when you’re labeling your campaigns so you can organize the data when you’re tagging and sending follow up emails and nurturing people through the full process.