article thumbnail

Email Marketing: Best Practices & Pitfalls

Blue Flame Thinking

We’ve all received emails that show signs of poor preparation or strategy. An email marketing expert can help optimize each part of your funnel. Consider the following before you send your first email campaign: Do we need to fix foundational marketing/sales problems? Do we have universally understood goals for email?

article thumbnail

Beginners Guide to UTM Parameters for Better Conversion Tracking

Huptech Web

You might be tossing a wide net across the digital, utilizing various marketing strategies, and yet, without a way to pinpoint what’s working and what’s not, it’s like sailing in the dark. Marketing Automation Software: Many marketing automation platforms and email marketing tools have built-in UTM generation features.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

9 Website Marketing Ideas for Manufacturing Companies

Brandpoint

Make sure that when you implement case studies you link the case studies to relevant pages of your website, like industry pages and service pages. You can also link them in blog posts, send them in email campaigns and post them on social to draw traffic back to your website.

article thumbnail

10 Best WordPress Email Plugins You Must Try

Optinmonster

In this article, we’ve hand-picked the top WordPress email plugins (both free and paid) for anyone looking to enhance their email marketing strategy. Quick Links: OptinMonster TrustPulse WPForms WP Mail SMTP SeedProd Brevo Mailchimp HubSpot MailPoet Newsletter Let’s get started! The Pro version starts at $79/year.

article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

These folks usually download a whitepaper, fill out a form or sign up for a newsletter. This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . This information also identifies top performing channels and where budgets are best utilized. Common tool used: Marketo. . #3:

article thumbnail

Jack of All Trades or Master of One? A Teamlancing Guide to Helping Freelancers Succeed

ClearVoice

Also, don’t recommend they switch their website to a custom-built CMS as they’ll likely see that as too sophisticated a step. Do recommend they start to utilize team enabling software such as Slack for communication or ClearVoice for content creation. For enterprise-sized firms. Wappalyzer.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Your comprehensive B2B sales and marketing terms glossary: A/B testing Also known as split testing, a way to improve engagement and conversion rates, typically used to compare the performance of email campaigns and landing pages. Campaign A specific series of activities used to market a product.