Hubspot

MARCH 14, 2012

According to Forrester Research , companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse's Marketing Automation Study ? Identify Your Personas.

Top of Funnel 28

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 28

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

B2B Marketing Zone Posts

JANUARY 4, 2011

When Thought Leadership Isn’t - Marketing Interactions , September 20, 2010. Savvy B2B Marketing , September 1, 2010. Calculating the Value of a B2B Marketing Campaign - Digital Body Language , March 17, 2010. What Goal is Your Marketing Content Achieving? Marketing Interactions , August 3, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40