Chris Koch

DECEMBER 2, 2011

HP questioned Facebookers about their work styles and matched them to an “IT personality.” You’re just warming up to social media campaigns because you work for ITSMA and these are the companies who won your contest. Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

HP questioned Facebookers about their work styles and matched them to an “IT personality.” You’re just warming up to social media campaigns because you work for ITSMA and these are the companies who won your contest. Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

JULY 24, 2009

I’ve been working on a report for ITSMA clients this week about analytics and it got me thinking about the proverbial bigger picture of B2B marketing. Two of the companies I spoke to for my report use analytics to determine which marketing tactics are working and which ones aren’t. So you have to start with the bigger process picture.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Marketing Automation Services 100

Chris Koch

JULY 24, 2009

I’ve been working on a report for ITSMA clients this week about analytics and it got me thinking about the proverbial bigger picture of B2B marketing. Two of the companies I spoke to for my report use analytics to determine which marketing tactics are working and which ones aren’t. So you have to start with the bigger process picture.

Lead Qualification 100

Lead Qualification Marketing Automation Services Lead Ranking Lead Scoring 100