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Top 10 marketing automation tools every marketer must have

ClickZ

Email marketing campaigns: scheduled and Automated email sending facility. Oracle Eloqua. Oracle Eloqua is a cloud-based cross-channel marketing solution that primarily helps marketers to target customers and track them across all phases of the buying cycle. Perfect for: All types of email marketing. SendinBlue.

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Eloqua10 Offers a Much-Improved Interface and Revenue Reporting

Customer Experience Matrix

Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”. Eloqua is slated to officially release its long-promised Eloqua10 system on November 21. Previous versions of Eloqua were very powerful but notoriously difficult to learn and use.

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. Some tools are set up for success in different channels like SMS, email, and social media, or are even native to applications. Alex Greger | Martech Solutions Architect | DemandLab.

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Email Marketing vs Marketing Automation Software

TrustRadius Marketing

Email is a vital force in your marketing strategy, but not your only line of communication with customers. . As your social media, SMS messages, and chat boxes become more prominent in your marketing strategy, you need the right tools to handle all the available communication channels. .

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Sales Pipeline Radio, Episode 99: Q&A with Alex Terry

Heinz Marketing

For more on this topic, Join us 1/23/18 11am PST for a free 60-minute, live webinar on this topic as well (on-demand afterward). Or if that lead came into, let’s say, a webinar. The automated response might be, “Dear Customer, thanks for attending the webinar,” but it would be better to say, “Hey, Matt.

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction.