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How to Do ABM Without an ABM Tool- Part II

Heinz Marketing

NOVEMBER 26, 2021

Some popular MAPs are Marketo Engage, HubSpot Marketing Hub, Pardot, Act-On, SharpSpring, Eloqua, and more. By highly specific, I mean that with a platform like ZoomInfo , you can design both key contact and key account lists based on the following filters and sub-filters: Contacts. Industry Classification Code (NAICS or SIC).

Account Based Marketing 114
Account Based Marketing ABM Sales Management Budget Programs 114
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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. I’m sure I forgot a few. Feel free to chime in if I did.

Enterprise Management 40
Enterprise Management Work Management DemandBase Marketing Management 40
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