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3 common phrases in B2B marketing ‘trends’ that mean absolutely nothing

Ledger Bennett

Not creeping people out by running retargeting ads across the web with your prospects personal information all over them. “The phrase, ‘Emperor’s new clothes’ has become a standard metaphor for anything that smacks of pretentiousness, pomposity, collective denial, or hollow ostentatiousness”. People don’t like it.

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

ABM originated in the mid-1990s by large companies as a method to get their sales teams focused on accounts (or group of individuals) rather than marketing to a single person. There’s a good background story about it on Wikipedia.). Companies like BearingPoint, HP, and Xerox are noted as the early adopters.

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

ABM originated in the mid-1990s by large companies as a method to get their sales teams focused on accounts (or group of individuals) rather than marketing to a single person. There’s a good background story about it on Wikipedia.). Companies like BearingPoint, HP, and Xerox are noted as the early adopters.

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

ABM originated in the mid-1990s by large companies as a method to get their sales teams focused on accounts (or group of individuals) rather than marketing to a single person. There’s a good background story about it on Wikipedia.). Companies like BearingPoint, HP, and Xerox are noted as the early adopters.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Buyer Interaction Shapes Buyer Experience Design , October 25, 2010 Image via Wikipedia. My friend and {grow} community member James Adams has been plowing this ground for some time now and in this guest post shares his personal view of his biggest annoyances … “Use social media marketing to build your business. Collaboration.