3 common phrases in B2B marketing ‘trends’ that mean absolutely nothing
Ledger Bennett
FEBRUARY 24, 2020
Not creeping people out by running retargeting ads across the web with your prospects personal information all over them. “The phrase, ‘Emperor’s new clothes’ has become a standard metaphor for anything that smacks of pretentiousness, pomposity, collective denial, or hollow ostentatiousness”. People don’t like it.
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