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3 common phrases in B2B marketing ‘trends’ that mean absolutely nothing

Ledger Bennett

Not creeping people out by running retargeting ads across the web with your prospects personal information all over them. Sales and Marketing Alignment Throughout the 80s, 90s and 00’s it was the big message. People don’t like it. There are great examples in startup culture of this working really well.

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

ABM originated in the mid-1990s by large companies as a method to get their sales teams focused on accounts (or group of individuals) rather than marketing to a single person. There’s a good background story about it on Wikipedia.). Sales and marketing professionals often equate ABM to different stages of the customer lifecycle.

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

ABM originated in the mid-1990s by large companies as a method to get their sales teams focused on accounts (or group of individuals) rather than marketing to a single person. There’s a good background story about it on Wikipedia.). Sales and marketing professionals often equate ABM to different stages of the customer lifecycle.

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

ABM originated in the mid-1990s by large companies as a method to get their sales teams focused on accounts (or group of individuals) rather than marketing to a single person. There’s a good background story about it on Wikipedia.). Sales and marketing professionals often equate ABM to different stages of the customer lifecycle.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Buyer Interaction Shapes Buyer Experience Design , October 25, 2010 Image via Wikipedia. Ten social media problems that drive marketers nuts , October 21, 2010 Trying to deliver measurable business results from social media marketing can be frustrating. The big news of this event is the launch of Eloqua 10. Collaboration.