SnapApp

MAY 4, 2017

You might remember it as the week that both Marketo and Oracle/Eloqua hosted their massive marketing conferences, one in San Francisco and one in Las Vegas. . Lead-gated white papers may not be dead, but they are on life support. Train was good, the after-Train DJ was better. And boy did the events deliver!

Marketo 67

Marketo Eloqua Marketing Automation Services Account Based Marketing 67

Marketing Insider Group

JANUARY 24, 2013

MarketingSherpa – MarketingSherpa – MarketingSherpa provides B2B and consumer marketing professionals practical case studies, research, and training on email, demand gen, search, social, and more. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. Write case studies, eBooks, white papers, etc.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Vidyard

JULY 7, 2016

So I actually started my career as an inside sales rep at a startup in the early 90s when Windows 3.1 We don’t have to worry about having the Heinz Marketing sales kickoff and sales training events every year, and a big strategy planning initiative that puts everyone in a standstill and neutral for a quarter.”. was a thing.”.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

Heinz Marketing

SEPTEMBER 3, 2018

What are the things that’ve really stood out to you in the training and coaching, that the improv team does.’ And I don’t know if you know, Ally McKee, she’s a startup founder and CEO out of LA. People that are doing thinly-veiled sales pitches in their white papers and their blog posts.

Top of Funnel 44

Top of Funnel B2B Thought Leadership Work Management B2B Sales 44

Content Marketing Institute

APRIL 26, 2018

Each team focuses on creating a sustained cadence of editorial content, not white papers, e-books, or other demand-gen pieces. They might tell us they’re doing a video on a cool robotics startup that’s using our product,” Dusty says. Think about where they’ve come from: They’ve been trying to earn the front page of the paper.

Top of Funnel 98

Top of Funnel Branding Brand Identity Marketing AI 98

Nudge.ai

JUNE 21, 2018

The first startup I did was a company called Eloqua in the marketing automation space. Eloqua and a few other players in the marketing automation space were sort of the big foundational pillars there. .” My background, been in the general revenue space for a while. ” John Barrows: I love it man.

Top of Funnel 31

Top of Funnel Sales Management Marketing AI Video Marketing 31