InsightSquared

APRIL 12, 2018

This is what the findings were in a study done by Heinz Marketing and InsightSquared titled, Marketing Automation Platform (MAP) Satisfaction Survey 2018: Are Marketing Automation Vendors Still Meeting the Needs of Today’s Marketer? The key purpose of a MAP is to deliver personalized messaging and MAP vendors are excellent at this.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

Valasys

JULY 1, 2021

Integrating the B2B marketing automation solutions with all the technology vendors. Marketing automation solutions allow B2B marketers to personalize the emails, landing pages, and website content for different visitors on the website based on their behaviors and attributes. b) Multi-touch Reporting.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Customer Experience Matrix

MARCH 29, 2016

It’s even more different from taking conventional multi-step campaigns and calling them "journeys”. My blog post listed three vendors from the MarTech show: Pointillist , Usermind , and Thunderhead. But I had already spoken with another relevant vendor before the show, Hive9. Newbrightshiny. Now are you ready to buy?

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120

LeadSloth

JANUARY 12, 2010

Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. I have asked many of the vendors, consultants and thought leaders to give their opinion. Steve Woods , CTO, Eloqua. are enabling and 2.) Maria Pergolino, Sr.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Martech

FEBRUARY 25, 2022

Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms. Automated journey programs enables marketers to execute at scale automated, multi-step campaigns across the entire customer journey (email, SMS, mobile push, social, web).

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

SnapApp

DECEMBER 14, 2016

Closed loop attribution and reporting. Tell your story using all available multi-media. Everybody has a story to tell and this warm, human touch brings potential clients closer to you. This leads to inaccurate attribution and unknown results from marketing efforts. Interactive content and visual storytelling.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62