PathFactory
MAY 2, 2022
Revenue teams can now scale how they connect content to buyers by combining PathFactory Content Intelligence with intent signals and segments from our ABM partners, 6sense and Demandbase, to serve up personalized content experiences.
Valasys
JULY 1, 2021
Employing marketing automation marketers can build landing pages without the help from IT and can direct traffic to customized, personalized landing pages based on segmentation. They can also test content on landing pages, social ads, display ads, and more based on the market & audience segmentation. g) Templates and libraries.
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Chris Koch
DECEMBER 2, 2011
It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” It segmented its offers to get to the audience it really wanted: After running people through a qualification form, the target high-level executives got a chance to win a free IT storage assessment.
Chris Koch
DECEMBER 2, 2011
It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” It segmented its offers to get to the audience it really wanted: After running people through a qualification form, the target high-level executives got a chance to win a free IT storage assessment.
Customer Experience Matrix
DECEMBER 8, 2011
Importing social data: loading social data into the marketing automation database so it can be used for segmentation, analysis, and sharing with salespeople via CRM integration. Plenty of third party applications can do this, so providing it within the marketing automation system is mostly a matter of convenience.
Webbiquity
FEBRUARY 14, 2010
I recently had the opportunity to sit down with Steve Woods , CTO and co-founder at marketing automation provider Eloqua, for a wide-ranging conversation about the future of marketing and the challenges faced by those adopting marketing automation / demand generation systems. Here are six key points that surfaced from our conversation.
Customer Experience Matrix
JANUARY 31, 2010
In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. Batch campaigns include powerful segmentation supported by a sophisticated query builder, splits and merges.
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