Eloqua Microsite Paper Relevance 
LeadSloth
AUGUST 11, 2009
If you can figure out which keywords are aligned with the user intent you are targeting, then you can have ads appear that are relevant to the user, and relevant to what your company provides. Jep: What are you tips for creating effective landing pages and/or microsites? Terry: Trials, then webinars, then white papers.
Webbiquity
FEBRUARY 14, 2010
One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?
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WebMarketCentral
SEPTEMBER 29, 2009
One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?
Vidyard
DECEMBER 9, 2014
Even if a lead has disengaged for a while, truly useful, relevant and personalized content can be used to bring opportunities back to life and help your brand become top of mind when prospects are finally ready to engage or buy. Cetera Financial Group had these types of nurturing goals in mind early in 2014.
SnapApp
OCTOBER 6, 2015
Blackbaud’s “Realize Real Results” campaign centered on a microsite that layered interactive assets (two calculators, a quiz, and a survey) alongside static infographics, white papers, videos, and tip sheets to give participants a comprehensive view of the results they could achieve with Blackbaud’s products. Winner: Blackbaud.
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