article thumbnail

Insights from Eloqua's IPO Registration Statement

Customer Experience Matrix

Summary: Eloqua's registration statement offers new and interesting details about its business. Eloqua last week filed for an initial public offering of its stock. I expected it to grow as Eloqua sold into larger accounts. So much for what Eloqua said. (Of Let’s start with the servicing costs. My analysis is below.

Eloqua 120
article thumbnail

The importance of revenue management

Ledger Bennett

Common areas for scrutiny include operations, management, coordination between teams and adoption of new tools and technologies. But rather selling the right product or service to the right customer at the right price to benefit your business. A perishable product or service which can only be sold within a fixed timeframe.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Best Marketing Automation Software in 2022

SendinBlue

Wondering if you need marketing automation software? How much time and money do you waste while managing critical marketing processes manually? More conversions, increased productivity, and more sales leads are among the key benefits of marketing automation. What Is Marketing Automation Software?

article thumbnail

ABM Vendor Guide: State-Based Flows to Orchestrate Account Treatments

Customer Experience Matrix

Next up in this series on ABM sub-functions described in the Raab Guide to ABM Vendors : State-Based Flows. I chose an unfamiliar term because I didn’t want people to assume it meant something it doesn’t. In other words, the essence of state-based flows is the system defines a set of conditions (i.e. That's no accident.

article thumbnail

RedPoint Offers Broad, Deep B2C Marketing Automation

Customer Experience Matrix

On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the termmarketing automation” despite its long and relatively honorable history describing systems for consumer marketing. One vendor taking advantage of this opening is RedPoint.

article thumbnail

AI for Marketing: Best Examples of How AI Helps in Advertising

Single Grain

AI for marketing refers to the strategies and tools that leverage artificial intelligence in designing and optimizing marketing campaigns to drive better results. This involves using AI algorithms, machine learning and data analytics to automate and enhance different marketing processes.

article thumbnail

Alternatives To SnapApp To Use In 2020

Outgrow

The marketing world is a wheel that never stops. Only recently, the content experience platform Uberflip has acquired SnapApp. Well, we have curated a list of 5 great tools that can serve as alternatives to SnapApp. These tools are perfectly adept at making interactive experiences and engaging audiences.

Outgrow 52