The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. Our open rates average 30%. How can we improve open rates? Is this good? United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Hinge Marketing

AUGUST 15, 2014

Email open rates. You can break this number down to look at the total number of opens for an email, the rate at which recipients are opening, the total number of unique opens, and the unique open rate. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn.

Work Management 48

Work Management Email Marketing Marketing Management Campaigns 48

Anything Goes Marketing

JANUARY 26, 2010

I have the pleasure of welcoming a new bunch of Eloqua team members who we start off with a boot camp here in Toronto so they get to know each other and the rest of the company. You would be surprised how experimenting with slightly different “From” addresses can improve response rates.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Email Marketing Automation 100

SnapApp

APRIL 4, 2018

Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce. Email Marketing Performance – The metrics used here to measure campaign effectiveness/ROI are the standards including Delivery Rate, Bounces, Unsubscribes, Unique Open Rate, Uniq. Tracking method – Eloqua. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Vidyard

OCTOBER 27, 2019

LinkedIn 2.4 Using the word “video” in an email subject line increases open rates by 19%, click-through rates by 65%, and reduces unsubscribes by 26%, according to Syndacast. Including a video in the actual body of an email can increase click-through rates by 96%, according to a survey by GetResponse. Facebook 2.3

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

LinkedIn 2.4 Using the word “video” in an email subject line increases open rates by 19%, click-through rates by 65%, and reduces unsubscribes by 26%, according to Syndacast. Including a video in the actual body of an email can increase click-through rates by 96%, according to a survey by GetResponse. Facebook 2.3

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Marketing Insider Group

JUNE 9, 2011

These are the very activities that are experiencing falling response rates, contact rates and open rates. I would be honored if you follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. What can save marketing? Next, we need to define the vision for content strategy.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Content 100