Remove Eloqua Remove Lead Capture Remove Lead Management Remove Webinar Metrics
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Top 10 marketing automation tools every marketer must have

ClickZ

Perfect for: Driving lead management. Marketo is a multi-functional cloud-based marketing automation software that enables businesses to drive revenue with lead management and mobile marketing. Email marketing campaigns: scheduled and Automated email sending facility. Oracle Eloqua. LeadSquared.

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The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark Consulting

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. By reading books from the best thought leaders in the country, a tremendous amount of insight, strategies, and tactics can be reviewed, and hopefully implemented in your firm. . Content Marketing. Ardath Albee.

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The One-Person B2B Marketing Department Playbook – Chapter 2 – Filling the Gaps

thePoint

Recruit them as people that you can run ideas past or include in workshops around strategy/messaging/content. Note: management might push you towards certain people – however, my experience is that you find those with the best insight in unusual places (e.g., Lead Generation, Lead Management & Lead Nurturing.

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Email Marketing vs Marketing Automation Software

TrustRadius Marketing

Email is a vital force in your marketing strategy, but not your only line of communication with customers. . As your social media, SMS messages, and chat boxes become more prominent in your marketing strategy, you need the right tools to handle all the available communication channels. . Lead Management.