How You Can Use Intent Data to Overcome These 4 Common ABM Challenges
Engagio
JULY 31, 2017
Marketers and sellers both need much more contextual information on their target prospects and accounts to ensure that outreach is on-time and relevant to each individual and their account. To execute a successful ABM program, marketers need on-demand access to data that helps them: Define and identify high potential customers and accounts.
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