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Top 10 marketing automation tools every marketer must have

ClickZ

In this article, we have focused on the top 10 tools that marketers should definitely know about. Perfect for: Content Marketing. Hubspot is currently one of the most popular marketing automation tools. Email marketing campaigns: scheduled and Automated email sending facility. Oracle Eloqua. LeadSquared.

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Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. There’s still a bit of selection bias – it won’t work if a company isn’t on the Internet – but the impact is obviously much less.

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The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark Consulting

General B2B Marketing & Lead Generation. Inbound Marketing: Get Found Using Google, Social Media, and Blogs. The original book from Hubspot that started the transition from outbound marketing and push advertising to inbound marketing; the process of making prospects find you. Brian Carroll.

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7 Best Marketing Automation Software in 2022

SendinBlue

We’ve compiled a list of the best solutions for marketing automation, highlighted their best features, and collected users’ reviews to help you pick the best tool for your business needs. At a Glance: The Best Marketing Automation Platforms. Sendinblue Marketo Eloqua ActiveCampaign HubSpot Pardot Keap. Effortless lead capture.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce. Email Marketing Performance – The metrics used here to measure campaign effectiveness/ROI are the standards including Delivery Rate, Bounces, Unsubscribes, Unique Open Rate, Uniq. Tracking method – Eloqua. . .

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Or disagree with the list…) On the other side, I see solutions more oriented toward marketing and enabling a “pull” model, one focused on letting prospects engage at their own pace. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz.

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71 ABM Technologies and Finding the One for Your Needs

SmartBug Media

HubSpot Marketing Platform. The tools and technology required of conventional demand generation or inbound marketing campaigns apply to ABM. HubSpot Marketing Platform. If you are looking to minimize your stack with ABM, HubSpot is best suited to accomplish that. CMS and Content. HubSpot Social Media. Optimizely.