Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. But more interesting is that 77% come from somewhere else. Features Don''t Drive Decisions.or

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

ViewPoint

MARCH 31, 2011

The survey sample is nicely balanced with responding reps engaged in field sales, inside sales, and inbound and outbound lead generation and lead qualification. Of particular interest—and concern!—to —to me are findings related to how reps rate leads.

Marketing Qualified Leads 120

Marketing Qualified Leads Ideal Customer Profiles Lead Ranking Lead Scoring 120

Vidyard

MAY 12, 2015

Marketers can customize the experience to drive greater viewer engagement, gather further information about their interests, or to test them on the content they’ve already viewed. They may want to ask a question to learn more about the problem their viewer is trying to solve or gauge her interest in what she’s seen so far.

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

Vidyard

MAY 12, 2015

Marketers can customize the experience to drive greater viewer engagement, gather further information about their interests, or to test them on the content they’ve already viewed. They may want to ask a question to learn more about the problem their viewer is trying to solve or gauge her interest in what she’s seen so far.

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50

Vidyard

NOVEMBER 14, 2016

But modern OVPs integrate with major marketing tools like Marketo, Eloqua, Act-On and HubSpot giving marketers unprecedented insights into how prospects are engaging with content, and changing the way demand generation teams react to video views. And Don’t Forget to Sample the Refreshments.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

B2B Marketing Directions

APRIL 7, 2019

Recent research by CleverTouch Marketing, a marketing technology consultancy and service provider based in the UK, provides an interesting snapshot of the state of marketing automation adoption and usage. Fifty of the survey respondents were based in the UK, 50 in the US, and 100 in EMEA.

Marketing Automation Services 58

Marketing Automation Services Marketing Automation Automation Marketing Management 58

The Effective Marketer

FEBRUARY 16, 2011

Interesting to note that the majority of the players only came to existence not even 5 years ago. Investment in Marketing Automation Another interesting factor to consider in the marketing automation industry and why it seems to be catching on fire is the money that is flowing towards some of the key players. What do you think ?

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100