ANNUITAS

MAY 5, 2020

But if you’ve outgrown your current marketing automation platform and have plans to evaluate other options, discuss this with potential candidates during the interview (especially if you’d like this hire to be involved in the vendor evaluation process). How to Assess a Candidate’s Background.

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

Capstone Insights

JANUARY 17, 2018

Touch governance : At a recent conference, I met a marketer who told me that his company was sending too much email, essentially spamming people. Touch governance: Identify shared traits between contacts receiving an overabundance of email. Work with that group of marketers to identify best practices for the company. product pages).

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

Webbiquity

OCTOBER 27, 2015

Thing is, the core message of most B2B products and services revolves around how a vendor’s offering helps its customers (companies and government agencies) do things better-faster-cheaper. So how can a B2B vendor stand out, and potentially create more sustainable competitive advantage? Those are vital benefits to be sure.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

Heinz Marketing

MAY 7, 2018

I know we’ve had a connection through a common employee, Nicole, over the years but now it seems like more recently we’ve had other people trying to connect us, whether that’s vendors or other past colleagues, so excited to be able to do that via your radio show. How do you manage it, how do you optimize it over time?

Top of Funnel 42

Top of Funnel Work Management Marketing Management Lead Ranking 42

Martech Advisor

OCTOBER 7, 2019

It helps to have hands-on experience on a widely used MAP such as HubSpot, Marketo, or Oracle Eloqua. If not, take proactive steps by pursuing certifications offered by these vendors. Workflows are a set of steps/activities governed by rules to complete a task. Setting Up Workflows. They are either event-based or trigger-based.

Marketing Automation Services 47

Marketing Automation Services Enterprise Management Work Management Marketing Management 47

Kapost

MARCH 17, 2017

Don’t forget content that lives on vendor websites or your Medium account. Additionally, agencies are often a band-aid solution to a blanket problem of content governance. For example, are you switching from Marketo to Eloqua? It can save you dividends in avoiding the cost of an agency. Is your blog moving to a new CMS?

Enterprise Management 70

Enterprise Management Webinar Metrics Paid Search Agency Marketing & Strategy 70

chiefmartech

AUGUST 14, 2017

But my hope is that such a pragmatic, vendor-agnostic conference at the intersection of marketing, technology, and management will be valuable and appealing to you too. Those are the inspiring non-fiction stories that I’m addicted to. And I’ll have to ask them what marketing automation platforms they use now.).

Work Management 47

Work Management Marketing Management Planning Marketing Automation Services 47