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What’s Behind the Resurgence for Account-Based Marketing

LeanData

(There’s a good background story about it on Wikipedia.). However, in today’s new work climate, the upswing and abundance of advanced B2B marketing and sales technology has enabled companies of almost any size to be account-centric. Others are talking about building the perfect target account list as ABM.

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

(There’s a good background story about it on Wikipedia.). However, in today’s new work climate, the upswing and abundance of advanced B2B marketing and sales technology has enabled companies of almost any size to be account-centric. Others are talking about building the perfect target account list as ABM.

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

(There’s a good background story about it on Wikipedia.). However, in today’s new work climate, the upswing and abundance of advanced B2B marketing and sales technology has enabled companies of almost any size to be account-centric. Others are talking about building the perfect target account list as ABM.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Buyer Interaction Shapes Buyer Experience Design , October 25, 2010 Image via Wikipedia. Eloqua Experience 2010 , October 20, 2010 This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. They are raving about Eloqua 10.