SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

NuSpark Consulting

JANUARY 21, 2012

If you’ve toured the NuSpark Marketing website, it’s evident that proper funnel optimization and lead management approaches must focus on the specific micro elements of the funnel in order for the entire lead generation process to work seamlessly. Books are listed by funnel category. Content Marketing.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Inbox Insight

NOVEMBER 13, 2018

B2B content marketing is hard work, and it’s getting harder all the time… Marketers are blogging up to 800% more than 5 years ago, but getting 190% fewer shares. This is according to a study by the American Marketing Association. The Content Challenge. The internet is crowded with free content.

Paid Content 64

Paid Content Top of Funnel B2B Marketing Content Marketing 64

Albacross

JANUARY 17, 2020

In ActiveCampaign we enroll the leads into various relevant email marketing flows and onboarding activities, so we get in touch with our leads with correct timing and with relevant content based on the advanced data-filtering from Albacross. Jason Barry FeaturePeek. This is great for cold calling or cold emailing.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Hinge Marketing

JULY 21, 2022

Improving your website’s search engine ranking has become more challenging than ever. Each time search engines update their algorithms, website traffic experiences a drop. Ads now dominate search engine results pages and offer higher click-through rates. The marketplace of digital content is more crowded than ever.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Vidyard

OCTOBER 27, 2019

If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. And, once you’ve figured out what works, don’t forget to include it in your video marketing strategy. Contents 1. Landing Pages 1.3 Facebook 2.3 LinkedIn 2.4

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. And, once you’ve figured out what works, don’t forget to include it in your video marketing strategy. Contents 1. Landing Pages 1.3 Facebook 2.3 LinkedIn 2.4

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68