71 ABM Technologies and Finding the One for Your Needs
SmartBug Media
MARCH 10, 2020
Flip the Funnel. ABM challenges marketers to flip the funnel by identifying target accounts and building a plan around directly engaging those people before and after they become a customer. Generally, the stages of the funnel look like this: Identify target accounts. CMS and Content. DiscoverOrg. HubSpot Insights.
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