article thumbnail

How Iron Mountain implements conversational AI to drive engagement and revenue

Martech

The company implemented Conversica conversational AI tools integrated with Iron Mountain’s marketing automation platform (MAP), Oracle Eloqua. Expanding conversational AI Iron Mountain has taken a deliberate approach to expanding conversational AI capabilities since the initial implementation with Eloqua in 2021. “We

article thumbnail

11 of the Best Marketing Automation Platforms

SendinBlue

The features let you optimize the customer journey from start to finish, using deep insights into customer behavior to track performance and tweak your campaign. The features in place provide strategic guidance for creating an all-round marketing plan that suits your business and its buyers. Sendinblue. Both include 1,000 contacts.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 10 marketing automation tools every marketer must have

ClickZ

Key Features: Users can easily edit, format and publish content and modify design. Key Features: Offers web-based email marketing platform. Key Features: Customers can build dynamic and comprehensive marketing campaigns. Oracle Eloqua. One of the key features of this tool is ‘automation’. Provides lead generation.

article thumbnail

5 leading providers of enterprise marketing automation solutions

ClickZ

Typical features include: Lead management tools to help identify prospects, capture leads, and track potential buyers. Segmentation features that use your customer and prospect data to create targeted segments for creating personalized content and targeting ads. increase in sales, while saving them $11 million in marketing costs. #3

article thumbnail

Eloqua10 Offers a Much-Improved Interface and Revenue Reporting

Customer Experience Matrix

Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”. Eloqua is slated to officially release its long-promised Eloqua10 system on November 21. Previous versions of Eloqua were very powerful but notoriously difficult to learn and use.

Eloqua 120
article thumbnail

Marketo Sales Insight Expands Salesforce Access to Marketing Data

Customer Experience Matrix

Features include: - a ranked prospect list, based on measures of interaction intensity (represented by one, two or three flames) and prospect value (up to three stars). a “lead feed” feature that can send “interesting moment” alerts via RSS, SMS, email, iPhone and other mobile devices.

Marketo 120
article thumbnail

More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Some tools are set up for success in different channels like SMS, email, and social media, or are even native to applications. What are the most important marketing automation features? Reporting and analytics features are crucial to know when and how a marketing resource resonates with your audience. Lead Management Features.