Customer Experience Matrix

JANUARY 31, 2010

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. This means that a system for both will include several features needed by only one group or the other. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

NOVEMBER 18, 2009

The feature/function lists of these products are often comparable to systems aimed at larger companies, although there are certainly differences when you look at the details. Starting prices are all over the map; I've assigned vendors to this category based on a combination of pricing, features and my personal sense of their business.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

B2B Marketing Zone Posts

MAY 3, 2010

The following are the top items from featured sources based on social signals. HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. Best of B2B Marketing. April 2010.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40