| |  Eloqua + Features + Leads + Microsite | 10 articles |
| Page 1 of 1 | Previous | Next | CUSTOMER EXPERIENCE MATRIX DECEMBER 8, 2011  Social Media Features in Marketing Automation Systems: Who Does What? recently took a quick tour of vendor sites to see what social features they’re offering. need to stress that I’ve only credited vendors for features they list on their site. strongly suspect that the data is incomplete , especially for basic features that are so common the vendors simply don’t bother to mention them. But social is clearly growing fast and has great potential. | CHRIS KOCH DECEMBER 2, 2011 Is “social media campaign” an oxymoron? It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. The presentation mostly hypes Eloqua’s Facebook campaign, but a couple of things stood out for me. One was that a sweepstakes drove 43% of the traffic to Eloqua’s Facebook page, far more than other sources. Can campaigns coexist comfortably with a thought leadership lead nurturing strategy? Then HP did something cool. | | | | | |
| WEBBIQUITY FEBRUARY 14, 2010 Genoo Aims to Shake Up Marketing Automation Market Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Companies evaluating established providers such as Marketo , Eloqua , Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites. per 1,000 emails sent. per month. | WEBBIQUITY FEBRUARY 14, 2010  Marketing Automation: Like Bringing a Gun to a Knife Fight One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers? Most sales people still don’t. | CHRIS KOCH DECEMBER 2, 2011 Is “social media campaign” an oxymoron? It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. The presentation mostly hypes Eloqua’s Facebook campaign, but a couple of things stood out for me. One was that a sweepstakes drove 43% of the traffic to Eloqua’s Facebook page, far more than other sources. Can campaigns coexist comfortably with a thought leadership lead nurturing strategy? Then HP did something cool. | CUSTOMER EXPERIENCE MATRIX NOVEMBER 18, 2009 My List of Demand Generation Vendors, and Who They Sell To The feature/function lists of these products are often comparable to systems aimed at larger companies, although there are certainly differences when you look at the details. Similarly, functionality is generally comparable although they may be less sophisticated at some tasks such as dynamic content generation (automatically altering an email or Web page based on lead characteristics) and branching campaign flows. Starting prices are all over the map; I've assigned vendors to this category based on a combination of pricing, features and my personal sense of their business. | | | | | | | |
| - Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast
The following are the top items from featured sources based on social signals. HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. The biggest disconnect for companies is that a marketer’s definition of a lead can often be quite different than how sales defines what they need to accept a lead as qualified for follow-up. Could Facebook become a Lead Nurturing platform? April 2010. MORE >> -
CUSTOMER EXPERIENCE MATRIX | SUNDAY, JANUARY 31, 2010 Aprimo Marketing Studio Supports Sophisticated Business Marketers
Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. This means that a system for both will include several features needed by only one group or the other. In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. In Marketing Studio, they are well-implemented with advanced features and an attractive, intuitive interface. MORE >> -
WEBMARKETCENTRAL | TUESDAY, SEPTEMBER 29, 2009  Marketing Automation: Bringing a Gun to a Knife Fight
One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really " leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers? Software-that-helps-turn-raw-names-into-qualified- leads-by-delivering-the-right-content-at-the-right-time-and-monitoring-response" would be most accurate, but kind of a mouthful. They apply technology to a difficult process. MORE >> -
WEBMARKETCENTRAL | MONDAY, SEPTEMBER 21, 2009 Genoo Aims to Shake Up Marketing Automation Space
Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Companies evaluating established providers such as Marketo , Eloqua , Silverpop's B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites. per 1,000 emails sent. per month. MORE >>
| |
