Heinz Marketing

MARCH 15, 2018

“How I Work” type articles are some of my favorite features (as seen in Inc Magazine and Lifehacker ). You can catch up on everyone we’ve featured so far in the “How I Work” series here. This week I’m excited to feature Ryan Schwartz , Vice President of Marketing for MongoDB. 80 (but I’m on a flight and catching up.

Work Management 84

Work Management Full Circle Insights Planning Marketing Management 84

SWZD

SEPTEMBER 11, 2019

Michelle moved into demand generation as the function grew in the 2000s with the rise of Google and digital marketing in general. They use Eloqua for Marketing Automation, and Full Circle Insights for tracking Lead to Revenue. We also discussed PTC’s use of social media.

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

SnapApp

APRIL 4, 2018

Common tool used: Google Analytics . . . #2: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: We monitor trial conversions from our website via Google Analytics and verify our number of trials generated with our back-end database. Tracking method – Eloqua. . . 5: Opportunities.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Heinz Marketing

JULY 18, 2021

Google Analytics: Check Pageview. Click here for a full list, but here are some highlights: Marketo, Pardot, Hubspot, Eloqua. Bizible, Google Analytics, InsightSquared, Tableau, SEMRush, Full Circle Insights, Moz. You can set up a free account and all features are included, with up to 25 tests.

Marketing Automation Services 112

Marketing Automation Services Full Circle Insights Lead Scoring Lead Ranking 112