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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . With so many tools out there, marketers are now able to measure anything. . . Common tool used: Google Analytics . . . #2:

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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. Step 1: Once you’ve logged in to your Google Ads account (assuming you have an existing account, if not, see these instructions: Creating a Google Ads account ) locate the “Audience manager” under Tools: Step 2: Select the + symbol and select “Customer List.”.