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How Social Sign-On Increases Conversions [CHART]

It's All About Revenue

Social Sign-On is the ubiquitous “Sign In with LinkedIn” or “Register with Facebook” buttons. Eloqua enables social sign on to be implemented with a few clicks. They increase data quality, by pushing a standard set of data (such as standard “Industries” from LinkedIn). Click here to see samples of the landing pages. Increase Conversion Rate.

3 Ways to Influence the Quora Community

It's All About Revenue

About two weeks ago, David Armano was kind enough to run the second Eloqua social research blog post on Logic+Emotion.  Similarly, “votes” – Quora’s answer to Facebook “Likes” – are disproportionately awarded to the first answer posted.  In fact, our study found that  41% of all votes are cast for the first post. Facebook. LinkedIn. by Joe Chernov | Tweet this. Reddit.

3 Ways Data’s Popularity Is Changing Business

It's All About Revenue

Particularly in tech companies, the effectiveness of marketing is determined by examining its impact on revenue growth, not merely brand awareness. (At Eloqua we call this movement Revenue Performance Management.). Nielsen ratings became a household name by sampling household television viewing. Despite better tracking, people can still practice selective sampling, reporting data that makes them look good but not necessarily the data that enables the company to make wiser decisions and drive revenue performance. Facebook. LinkedIn. by Jesse Noyes | Tweet this.

What Web Analytics Don’t Tell You

It's All About Revenue

With that in mind, I’ve drawn up a sampling of analytics we have today and where they fall short. Analytics will tell us the percentage of the people coming from Facebook or LinkedIn, but marketers want to use that knowledge to present buyers coming from specific channels tailored-made messaging. What Web Analytics Don’t Tell You is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Nick Dennis | Tweet this Marketers love web analytics. What’s not to love? Page Depth. Page depth is a lovely metric to have.

How To Build Sustainable Relationships With Your Advocates

It's All About Revenue

It doesn’t take much effort to follow a company on a social network, like a post on LinkedIn or Facebook, or retweet a tweet on Twitter – most people do this all the time, both as consumers and professionals. This is especially important in the business-to-business world where advocates aren’t just in it for the discounts, samples and swag.