SWZD

SEPTEMBER 11, 2019

The company’s ThingWorx® technology platform gives developers the tools to capitalize on the data being generated by smart, connected products and systems. They use Eloqua for Marketing Automation, and Full Circle Insights for tracking Lead to Revenue. We also discussed PTC’s use of social media.

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

SnapApp

APRIL 4, 2018

With so many tools out there, marketers are now able to measure anything. . . Common tool used: Google Analytics . . . #2: Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Common tool used: Salesforce. . . #6:

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Heinz Marketing

JULY 18, 2021

We recently implemented a tool at Heinz Marketing called Stack Moxie for automated monitoring of our technology stack. for a tool like this many times over my career. A lot of these problems weren’t difficult to fix, but I never would have realized they were there in the first place without a tool to call them to my attention.

Marketing Automation Services 112

Marketing Automation Services Full Circle Insights Lead Scoring Lead Ranking 112