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B2B Marketing Mix: Will Online, Social Tactics Lead?

Online Marketing Institute

NOVEMBER 1, 2010

On this blog you will find insights and advice about how to make conventional, online, and social media work well in B2B marketing. My goal is to inspire, challenge, and engage marketers at firms that sell highly-considered products and services. This blog draws on the heritage of my Forrester research.

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Marketing Mix Tactics Work Management Marketing Management 40
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The cost of complexity: ClickZ’s advisory board discuss the latest trends in martech

ClickZ

OCTOBER 1, 2020

As martech players emerge to address increased shifts to digital, companies are caught in the middle of an explosion of complexity, trying to figure out how best to leverage new technology with little time to plan. Some of the core channels that B2B marketers use to reach their audience evaporated overnight,” explained one board member.

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Cost Digital Transformation Trends Top of Funnel 122
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