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B2B Marketing Mix: Will Online, Social Tactics Lead?

Online Marketing Institute

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. Email and e-newsletters use now equals tradeshows in popular use.

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The cost of complexity: ClickZ’s advisory board discuss the latest trends in martech

ClickZ

As martech players emerge to address increased shifts to digital, companies are caught in the middle of an explosion of complexity, trying to figure out how best to leverage new technology with little time to plan. When they embark on the journey of unifying it under one platform, they must address ethical considerations related to privacy.

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