Industrial Marketing Today

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Rules of B2B Lead Scoring – Who’s Hot, Who’s Not

Industrial Marketing Today

To demonstrate lead scoring’s ROI, Eloqua conducted a study they looked at ten companies for six months before and after implementing lead scoring. I also found an archived webinar from Eloqua that goes into greater details about lead scoring. According to Marketo , a 10% increase in lead quality = 40% increase in sales productivity.

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Manufacturing Infographics for Content Marketing

Industrial Marketing Today

In a webcast sponsored by the Content Marketing Institute and Eloqua, Joe Chernov ( @jchernov ), VP of Content Marketing at Eloqua talked about this aspect of content marketing. Filling the top of the funnel with interested readers is one of the key objectives of content marketing. Infographics.

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Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

Please share with your friends and followers: Related posts that may interest you: The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation B2B Lead Generation Using a Business Blog Using Content to Move Prospects Forward in the Sales Cycle Greater Emphasis Placed on Lead Generation in a Tough Economy 7 Key Components of a Successful (..)