ANNUITAS

MAY 13, 2021

They have built personas and conducted market research. improvement in the return on demand marketing investments over current industry baselines for performance — a substantial, not an incremental, improvement. Marketo scored 19% higher than Eloqua and Hubspot and 24% higher than Pardot in the analysis.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

LeadSloth

JANUARY 12, 2010

Steve Woods , CTO, Eloqua. Most VPs of marketing have come to terms with the fact that budgets won’t be increasing any time soon, so one of the clear themes for 2010 seems to be how marketing automation tools and processes can help organizations navigate the “new normal” and get greater returns on marketing investments.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

SnapApp

DECEMBER 14, 2016

Segment these campaigns based on each persona of yours and speak to their unique needs. We are also fans of Captora for SEO optimization and run our inbound email programs from Eloqua at MongoDB. According to ITSMA, 85% of marketers who measure ROI describe ABM as delivering higher returns than any other marketing approach.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62