WebMarketCentral

OCTOBER 1, 2007

Brian Carroll, head of B2B lead generation firm InTouch and author of the B2B Lead Generation blog : generating more leads is a nearly worthless task if you aren't properly nurturing the leads you already have, the key to which is providing them with content that is "relevant, educational or thought-leading."

einsof 20

einsof Lead Generation Lead Scoring Lead Ranking 20

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. The data has to flow back and forth and not dirty up the pipeline with raw leads. Must include some sort of dashboard for everyone to access internally. 6) SFA integration — ditto the above.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JULY 31, 2009

The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. IF they have sales reps twiddling their thumbs, they start screaming for "more leads" and don't care how you get them. That I’m sure to hear about them since I know I’ve missed adding many to this list.)

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40