Efficiency Lock-In Marketing Management Salesforce.com 
Customer Experience Matrix
SEPTEMBER 1, 2009
When Net-Results ’ showed me their marketing automation system, the demonstration ended so quickly that I wondered what was missing. This simplifies the system in two ways: marketers have fewer features to learn, and they can reuse their work across many functions. But it will meet the needs for most marketers.
Hubspot
JULY 26, 2013
The big deal was that Oracle and Salesforce.com, two longtime rivals, announced they had struck a nine-year partnership and vowed to make their programs work better together. At the same time, Oracle made a similar deal with another much smaller software maker, NetSuite. You work in marketing , so who cares about this techie stuff?
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