The New Cloud Stack: Here's What the Company of the Future Looks Like
JULY 26, 2013
In late June, something pretty massive happened in the world of tech, though chances are most people didn’t even notice it. The big deal was that Oracle and Salesforce.com, two longtime rivals, announced they had struck a nine-year partnership and vowed to make their programs work better together. You work in marketing , so who cares about this techie stuff? But how?
Give Us Freedom! Lessons for Corporate America
Digital B2B Marketing
JULY 6, 2011
In America, we relish our freedom. Many early European settlers to America were seeking freedom to live a Godly life, one they were not able to freely and openly live in Europe. Our nation’s founders fought to enshrine the freedom those early settlers came in search of when our nation was formed. Last year, HP was rumored to be moving from Oracle CRM to Salesforce.com.
Net-Results Simplifies Demand Generation for Small Business
Customer Experience Matrix
SEPTEMBER 1, 2009
In an industry where every competitor is striving for grater ease of use, stand-out simplicity is an impressive achievement. This simplifies the system in two ways: marketers have fewer features to learn, and they can reuse their work across many functions. Let’s run through the standard demand generation process to see how this works in practice. Prospects enter Net-Results from external Web forms (more about that later), file imports, manual data entry, or Salesforce.com synchronization. The key to Net-Results’ approach is to build everything around segments.