Full Circle Insights
OCTOBER 1, 2022
It’s a matter of sales efficiency; when sales reps can close a deal and move on to the next targeted account quickly, they generate revenue more efficiently, so campaigns that impact velocity are a priority. . Keep an eye on trends. Monitor activation rates. Track progress against goals. « Older Entries.
Full Circle Insights
SEPTEMBER 30, 2022
It’s one thing to track and measure current campaigns to see how they’re going, but it’s another thing entirely to monitor historical data and measure trends over time. One thing that truly sets Full Circle ABM apart from other ABM platforms is that it is designed to track, store, and leverage historical data.
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Full Circle Insights
FEBRUARY 28, 2021
That was a founding principle for Full Circle Insights — the idea that marketing and sales teams would get along better and work more collaboratively and effectively together if they operated from a single source of data truth. A single source of data truth is also essential for improving marketing efficiency.
Full Circle Insights
MARCH 8, 2022
If you stick with proven campaigns only, you can lose your creative edge and miss emerging trends that may drive higher responses to innovative techniques. In a “less is more” scenario, where your priority is greater efficiency across your marketing operation, you can use these tools to ensure you’re maximizing your resources.
Full Circle Insights
NOVEMBER 17, 2023
Full Circle Insights recently hosted the Geeks Make More Money: Building a Data-Driven Marketing Culture webinar where we broke down why our math teachers were right all along – numbers really are important! The post Building a Data-Driven Culture [Webinar Review] appeared first on Full Circle Insights.
Full Circle Insights
JANUARY 31, 2023
The rise of account-based marketing (ABM) has been a perennial favorite in B2B marketing trend roundups, but it’s now clear ABM is much more than just a trend. G reater efficiency from ABM : ABM is the dominant approach in B2B marketing for a simple reason : it’s efficient.
Full Circle Insights
NOVEMBER 29, 2021
Sometimes it changes in response to new technical capabilities or to accommodate marketing trends. As baseball great Yogi Berra said, “It’s tough to make predictions, especially about the future,” but here are three trends to watch in 2022: 1. If there’s a common theme in these three trends, it’s a search for clarity.
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